F1 2022 Sponsors

The F1 2022 Season is already gaining the attention of numerous sponsors, eager to be part of the excitement and success of this high-level racing series.

Formula 1 is one of the biggest entertainment platforms in the world. 

Aramco
Aramco is a global-integrated petroleum and natural gas company. The driving belief in this company is that “energy is opportunity.” The team in this company is dedicated to ‘creating impact’ in all that they do, right from producing an enormous amount of 1 in every 8 barrels of the world’s total oil supply to developing new technologies in the energy world. They focus most of their energy on making resources more dependable, sustainable, and useful, which helps promote stability in the world. Formula 1 signed a long-term global sponsorship deal with Aramco in March 2020. Formula One works with Aramco in identifying different ways which could help the advancement of sustainable fuels, and enhance engine efficiency and mobility technology. Aramco is gaining broadcast integration and exposure through Formula One’s digital channels. 

Crypto.com 

Crypto.com was founded in 2016 and as of date serves over 10 million customers. The Visa Card is among the world's largest crypto card programs. Crypto.com NFT was recently launched and is the basic platform for collecting and trading NFTs, which are carefully curated from the worlds of design, entertainment, art, and sports. It was announced as a partner of the F1 Sprint series in June 2021. Crypto.com uses the F1 platform to make people aware of cryptocurrency and its advantages. Like Aramco, it also benefits from trackside branding at all F1 races.

DHL

These ensure that the “race behind the race” runs smoothly at all times. DHL oversees the shipping of cars, replacement parts, marketing, and hospitality equipment. They do that using land, sea, and air freight, depending on the race calendar requirements. Because DHL connects people and businesses securely and reliably, it is described as “The logistics company for the world.” DHL joined hands with F1 in 2004 and renewed the partnership in March 2021.

Emirates

Emirates Airlines formed a partnership with Formula One in February 2013. Both parties renewed the partnership in 2018, following a multi-year agreement.

Heineken 

They joined a partnership with Formula 1 in June 2016. Heineken enjoys trackside branding, serves as the Official Global Beer Partner, and is the title sponsor for several F1 races. They have also partnered in numerous campaigns which raise awareness on drinking and driving. 

AWS
AWS signed a multi-year partnership with F1 in June 2018. AWS' Amazon SageMaker and AWS Lambda provide F1 with data to make sure its race strategies, data tracking systems, and digital broadcasts are on track. Through sharing important insights with fans through TV broadcasts, F1 makes sure to improve the fan experience and that allows them to connect closer to their favorite teams and racers. 

MSC Cruises

Its headquarters are in Geneva, Switzerland. MSC Cruises has a fleet of 19 vessels and two new ships that launched in 2022. A projection says the fleet is set to grow to 23 cruise ships by 2025. The partnership was signed in March 2022.

Pirelli
Pirelli has been in a partnership with F1 since 2011, supplying tires since then. Pirelli announced a 5-year extension of its partnership with F1 in November 2018. 

Rolex
Rolex signed as F1’s official Timekeeper and Timepiece in December 2012. Just like many other partnerships, Rolex also enjoys branding visibility around the F1 circuit. Its major role is to provide the time of different locations at each race. 

Ferrari Trento
F1 announced a 3-year partnership with Ferrari Trento in March 2021. It is the official wine toast of the championship’s celebrations on almost all the podium ceremonies.

Lenovo
In March 2022, Lenovo signed its deal with F1. It has experience with designing systems that balance design and performance.

Liqui Moly
Liqui Moly is a leading lubricants manufacturer. In March 2019,  it signed a partnership with F1.

Zoom
Zoom announced its partnership with F1 in March 2021. Zoom delivers communication services and with its technology knowledge, it provides quality live-sport experiences to the F1 fans.

Comments